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SAY 'NO' TO
MORE SALT
and 'Yes' to UMAMI.
Take control of your sodium intake and turn
your dishes into UMAMI hits.
Why Less Salt?

According to the Malaysian Community Salt Survey (MyCoSS), Malaysians eat on average about 7.9 g or 1.6 teaspoons of salt per day.

That's above the recommended intake of salt by the World Health Organization (WHO), which is only 5.0 g or 1 teaspoon per day.

Malaysian Salt Intake
Malaysian Salt Intake
Recommended Salt Intake
Recommended Salt Intake

While your body requires a small amount of sodium to function correctly, too much consumption of sodium can contribute to high blood pressure and increase the risk of heart disease and stroke.

Heart disease and stroke are the leading causes of death in Malaysia
Heart disease and stroke are the leading causes of death in Malaysia

This explains why the Malaysian government is getting more serious with their Salt Consumption Awareness campaign.
And we want to help consumers!

Benefits of 'Less Salt':
1
Helps to reduce blood pressure and risks of cardiovascular disease, stroke, and coronary heart attack.
Helps to reduce blood pressure and risks of cardiovascular disease, stroke, and coronary heart attack.
Helps to prevent disabilities and deaths.
2
Helps to prevent disabilities and deaths.
Helps to reduce blood pressure and risks of cardiovascular disease, stroke, and coronary heart attack.
1
Helps to reduce blood pressure and risks of cardiovascular disease, stroke, and coronary heart attack.
Helps to prevent disabilities and deaths.
2
Helps to prevent disabilities and deaths.
The key word here is 'reduce'.
Hence, 'less salt'.
Sounds so simple, right?
But not so easy to do.
Here's why:
1
Salt is an essential flavour in our food.
Salt is an essential flavour in our food.
2
Sodium is found naturally in many foods.
Sodium is found naturally in many foods.
3
Reducing the amount of salt used in our cooking would make us go "Why my food has no taste?".
Reducing the amount of salt used in our cooking would make us go "Why my food has no taste?".
4
It gives a sense of satisfaction gained from eating.
It gives a sense of satisfaction gained from eating.
1
Salt is an essential flavour in our food.
Salt is an essential flavour in our food.
2
Sodium is found naturally in many foods.
Sodium is found naturally in many foods.
3
Reducing the amount of salt used in our cooking would make us go "Why my food has no taste?".
Reducing the amount of salt used in our cooking would make us go "Why my food has no taste?".
4
It gives a sense of satisfaction gained from eating.
It gives a sense of satisfaction gained from eating.
Foods that contain sodium
Milk, meat,
shellfish.
Milk, meat, <br>shellfish.
Processed foods such as breads, processed meat, and snack foods
Processed foods such as breads, processed meat, and snack foods
Condiments (e.g. soy sauce, fish sauce, oyster sauce)
Condiments (e.g. soy sauce, fish sauce, oyster sauce)
Milk, meat,
shellfish.
Milk, meat, <br>shellfish.
Processed foods such as breads, processed meat, and snack foods
Processed foods such as breads, processed meat, and snack foods
Condiments (e.g. soy sauce, fish sauce, oyster sauce)
Condiments (e.g. soy sauce, fish sauce, oyster sauce)
How do we then reduce our salt intake but still keep our food delicious?
Umami it

Umami was discovered as the 5th basic taste that enhances
the savoury flavour and palatability of low-salt diets.
It is the ultimate natural solution for salt reduction!

Salty
Salty
Sour
Sour
Bitter
Bitter
Sweet
Sweet
Umami
Umami
Salty
Salty
Sour
Sour
Bitter
Bitter
Sweet
Sweet
Umami
Umami

There are many ways to get that savoury, umami taste. One of them is the use of pure umami seasoning, which is also called Monosodium Glutamate and known as MSG.

Containing 2/3 less sodium than table salt, MSG may very well be the answer to reducing the sodium content of your food without sacrificing its taste.

wok
Ajinomoto bottle
4 Quick Facts About MSG:
Glutamate can be found abundantly in protein-rich foods.
MSG provides savoury deliciousness, with less sodium.
MSG is safe to consume.
MSG is used as a substitute for “extra salt” in processed food.
Explore Umami!
UMAMI RECIPES

Browse our yummy umami recipes -
with up to 40% salt reduction -
for your umami cooking inspirations.
Let's reduce salt intake together
by cooking and sharing!

Click here for more recipes
recipe1
recipe2
recipe3
recipe4
recipe5
recipe6
Umamilicious Leaflet

For more information, download the leaflet here:

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